It?s not just about where you can sell stuff to people right now, but next month, next year, 5, 10 or more out. That?s why I think the concept of discover, consume and engage is so important, because it transcends ideas like ?social network? or ?search engine? and focuses more on consumers and technologies. Will we be using a search engine like Google in 5 years? Will we be using desktop computers in 5 years? What will future social networks look like? Answers to those questions are answers to the future of internet marketing and customer engagement.
Google, Facebook, Apple, Amazon and plenty of other large companies are innovating at amazing speed to gain control of our attention. Some are doing it through devices, some through content, others through infrastructure. A handful of companies have had a huge impact on what we do online and at the same time, new companies, start-ups and individuals are creating amazing solutions. What are you doing to see the bigger picture and what it means for your business and internet marketing?
Rather than jumping sequentially from one thing to the next, internet marketing companies should consider developing adaptive models that allow for rapid assimilation of new technologies and trends. As it stands, companies may adopt early with some risk, move with the crowd giving up first mover advantage or wait and see until it?s too painful not to change. The ramp up time to evaluate and adopt new technologies and trends is expensive. As an example, over $100 billion has already been invested in social business and that?s just a drop in the bucket compared to the next 5 years as internet marketing companies implement enterprise collaboration platforms and social technologies.
In order to survive and thrive, I think more internet marketing companies are going to evolve their ability to adapt more quickly, tune in to trends and data more efficiently and at the same time have the infrastructure and partnerships that will allow them to evolve and innovate at greater speed.
From a practical level, the new internet no longer exists on your computer as consumers and content shifts to tablet devices and smartphones. The search experience has not only become distinctly different for consumers through user innovations like Siri, interface and back-end changes but also for internet marketing companies trying to play Google?s game in achieving top search visibility.
If you?re in El Paso or the surrounding areas and need someone to handle your Internet Marketing needs, please call us today at (915) 590-7420.
Source: http://www.agims.com/blog/2012/09/the-future-for-internet-marketing-el-paso-tx/
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