Social media has become the one of the best marketing tools online. Facebook, Twitter, Linked In, Pinterest, and Google+ are some of the most widely used social media networks on the internet.? Online businesses use them to further promote their brands, drive more traffic to their websites, create groups of loyal followers, and increase potential leads. By making use of strategies that will attract more potential customers to a website and get them to stay and purchase will play a huge part in a business?s ability to thrive.
LinkedIn, as we all know, continues to be one of the most popular social media network for professionals. They can interact, create groups with members in similar fields, and network using degrees of separation as a guide.. What a business can obtain from this social media platform is a potential boost in sales.? In fact, here are a few useful tips on how you can increase your sales using LinkedIn:
- Create a group that is directly related to your industry. Form a group on LinkedIn where members share the same interest, which happens to be what you are offering. For instance, if your business is in the home improvement industry, create a group of people that are into real estate and home improvement. This makes your social media efforts more targeted because you will have already taken a step to pre-qualify the leads that are generated from the group.
- Be a professional and answer questions. People who ask questions are people seeking a solution for a need. If you are the provider of that solution, then they will appreciate your gesture and will likely become a loyal customer.
- Market yourself and offer a call to action. Let your connections and potential clients know what you can offer them. Let them know more about you by creating a summary that illustrates how you can help them. In your summary, also include how they can reach you and what they must do to obtain your services. Direct them to your site or encourage them to email you.
- Join industry-related groups. Don?t just create your own group; join others as well. By doing this, you can connect to more people that share the same interests as you and your business. Join their discussions and offer help and advice where you can.? By showing an interest in them and positioning yourself as approachable and knowledgeable, you will likely attract more potential clients through this platform.
Source: http://www.agencyseo.com/blog/how-do-you-use-linkedin-to-increase-your-business-sales.html
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